Most of us are familiar with the Nike athletic clothing company, but how many know that the name Nike came from the Greek goddess of victory? When Nike wore her wings, she was known as a fierce warrior; without her wings, she was a messenger of peace.
The Nike Company came from humble beginnings and originally went by the name of Blue Ribbon Sports. After a few years of distributing other brands of shoes, the founders decided to design their own sports shoe; the famous Nike brand was born. Later, the company changed its name to match its best selling product and Nike, as the company, became the official title.
Today, Nike is not only a leader in sport shoes but is also a prime supplier of athletic clothing. Besides the famous Nike running shoes, Nike athletic clothing includes shorts and jerseys for all sports disciples. This ranges from all-American sports like basketball and baseball, to the intense one-on-one disciplines, such as lacrosse.
Some of the greatest sports icons in the world endorse Nike; these celebrities include players like Michael Jordan and Tiger Woods. Besides the Michael’s Air Jordan line, Nike has developed an urban fashion line for youth, including special shoes for skateboarding and other extreme sports.
The success that Nike has gained because of its quality products has allowed it to make societal contributions, such as being one of the top three environmentally compatible businesses in the world.
Nike has also developed the most popular slogan in corporate history and one that is considered one of the top 5 slogans of all time, Just Do It.
Nike lives up to this everyday.









