A great design is not just a beautiful image, it must be effective in conveying the message it seeks to get across. The best design is effective in delivering the message without sacrificing functionality. Graphic designers must be skilled in the art of visual communication. Graphic design is an art form that draws from a variety of disciplines and influences the world around us. Here are some examples of the types of visual communication done by a graphic designer:
Signage: Signage uses words and symbols to guide visitors to a specific location or activity. It can be very large, such as a billboard, or small, like a street sign. In both cases, communication is essential. Signage should be easily understood by anyone, regardless of background color, gender, or location. In order to achieve this goal, you must design a signage with one primary message. Then, you must follow some basic rules for choosing signage.
Computer: A good graphic designer will have access to computers and software that will aid in the creation of their works. It is imperative that a designer keeps abreast of computer technology and software. Adobe products are the mainstay of the graphic design world, but there are many free programs you can download that are just as effective. You should always look for free, open source software like GIMP if possible. They are great tools for designers of all levels.
Portfolio: A portfolio is the foundation of a successful career in graphic design. The skills necessary to create an effective portfolio are often learned during art school. An individual who pursues this career will need a bachelor’s degree in art or a related field. A portfolio of work will show employers the most effective and impressive pieces of work from an artist. In addition to having a strong portfolio, a graphic designer should be able to showcase the skills they learned in school.
During the Middle Ages, book structure evolved. Then, Aldus Manutius developed a book structure that became the foundation for western publication design. The Humanist and Old Style periods are two of the most important times for graphic design. In England, William Caxton, an ordained minister, produced religious books. He later discovered that unused pages from his books could be used to advertise and post them on church doors. The idea spread and became known as the “squis” (pictograph), which is the first form of print advertising in Europe.
Post-World War II America’s economy revealed a need for better graphic design. The rise of advertising and packaging fueled a new generation of designers. After the advent of the computer and Photoshop, graphic design expanded into new fields. Web and interactive design have become specialized fields of graphic design. There is also an expanding field of product design, such as UX and UI design. It is important to remember that the core of graphic design was advertising and packaging, but these days, it includes a variety of specialized fields that have emerged from these areas.
A good graphic design will have visual balance. This is achieved through symmetry and asymmetry. These are techniques that create visual connection between similar elements and minimize clutter. Moreover, visual balance will help to create a focal point for the viewer. Then, there is the element of repetition. Repetition ties individual elements together and gives a feeling of organized movement. Contrast also plays a vital role in designing a visual design.
Almost everything has lines. These can be thin, thick, dashed, short, or long. The lines will divide space and guide the viewer’s attention. Color is another important component of design. Color psychology has three characteristics that influence the way we see things. For instance, certain colors may make us feel positive or negative. They may also inspire us to do certain things. The use of color can be a great tool to improve your design.
A graphic designer must understand the goals of their client and be able to communicate that through their designs. Their job is to translate information into visual language. In the process of designing, they study the source material and develop a clear communication strategy. They must also be skilled in research and discipline. It’s not necessary to be a born artist to be a graphic designer. Rather, a graphic designer needs to be able to apply their skills and practice their art.
A bachelor’s degree in graphic design is usually required to be a graphic designer. This degree gives the student the foundational skills for a successful career and a portfolio to showcase to prospective employers. Many graphic design degree programs are accredited by the National Association of Schools of Art and Design. Coursework typically includes principles of design, computerized design, printing, and studio art. Internship opportunities are also common for graphic designers. The internships help students gain hands-on experience before graduating.